_____________________________________________ 10 February 1995 LETTER FROM WARREN HOLLAND PRESIDENT OF DECIPHER INC. (DPresident@aol.com) MAIN SUBJECT: STAR TREK: THE NEXT GENERATION CUSTOMIZABLE CARD GAME NEWS, ANNOUNCEMENTS, and SCOOPS! ***** Notice ***** The information in this document is copyrighted by Decipher Inc. 1995, however, it can be freely disseminated online or by traditional publishing means as long as it is not altered and this copyright notice is attached. TM, Copyright & Registered 1995 Paramount Pictures. All Rights Reserved. STAR TREK: THE NEXT GENERATION is a registered trademark of and all characters and related marks are trademarks of Paramount Pictures. Decipher Inc. Authorized User. _____________________________________________ SUBJECTS: ** INTRODUCTION ** DISTRIBUTION SOLUTION... ...6 MILLION CARD "WARP PACK" GIVEAWAY ** EXPANSIONS COMING ** CARTA MUNDI ** TWO-PLAYER GAME ** STAR WARS UPDATE ** ULTRA-RARE CARDS ** NET REPS AND FAX RESPONSE SYSTEMS ** RUMOR CENTRAL! ** UPCOMING NEWS ** E-MAIL THAT'S READ ** THANK YOU! _____________________________________________ ** INTRODUCTION: This is my second letter in a series of documents to keep you informed on the "inside story" of Decipher's customizable card game products. All of us at Decipher want you to know that we are listening... and responding to your feedback. Please keep it coming. ** DISTRIBUTION SOLUTION... ...6 MILLION CARD "WARP PACK" GIVEAWAY If there is a main criticism of ST:CCG, it is distribution. We recognize this. Our random packing method means it isn't always easy for newcomers to purchase a few Starter Sets and get the basic cards they need to play. For example, players have difficulty getting missions and outposts to start. Compounding this problem is the quick way cards are snapped up by collectors. The two-player game (see below) was our intended solution, however, since the release date for this product will be later than expected, we decided to attack this problem directly and reward our players. The result... we created a 12-card mini-starter set called a WARP PACK. A Warp Pack will enable gamers to start playing at "warp speed." It will include white- border cards of seven missions covering all affiliations, a new non-aligned outpost which any affiliation can use, and a few other new cards for everyone to enjoy (whether you are new to the game or an existing player). Warp Packs should be available in April. While we could have sold this product, the best part is... we decided to reward players and retailers for their patience with us by GIVING THE PACKS AWAY FREE! That's a million dollars in cards at retail. ALL WARP PACKS CONTAIN THE SAME INDIVIDUAL CARDS. We are asking customers to limit themselves to one free Warp Pack, so all interested players can get a set. Of course, everyone is on their honor to take only one, but the cards are common cards and thus will be easy to acquire. However, to make the Warp Packs exciting, we included five new white-border cards that will be seen later in upcoming white-border and black-border expansion sets. For collectors, it will always be our policy to produce black-border versions of any new cards. The new cards are tentatively titled: Non-Aligned Outpost, Sensitive Search Mission, Countermanda, Yellow Alert, and last but not least... SCOTTY! On average, retailers will initially be provided with about seventy-two Warp Packs to give away to existing customers, and any new customers purchasing a 60-card starter set. If you don't get a Warp Pack from your retailer, don't worry. Decipher will be giving them away at trade shows and ANYONE... yes ANYONE... can get a free Warp Pack by sending a hand-written, self-addressed stamped envelope to: Decipher Inc., "Free Warp Pack Offer," 253 Granby Street, Norfolk, VA 23510-1813. We will continue to manufacture this Warp Pack in the future so everybody can get one if they want it. Thanks for playing our game. :-) ** EXPANSIONS COMING: Beginning mid-1995 Decipher will start shipping expansion sets for ST:CCG. All expansion sets will be sold in an initial (limited edition) black-border version which will be followed, in a matter of weeks, by a (unlimited) white-border version of the same cards. White-border cards will have multiple print runs. This way new players will have access to cards no matter when they "get into the game." All the cards in the expansion sets will play with the existing universe of cards, but some cards will add new elements to the gameplay. The first three expansion sets will contain a universe of approximately 121 cards each, sold in 15- card expansion packs. There will be common, uncommon and rare cards. To get you excited, here's some teaser information on our present plans: * ALTERNATE UNIVERSE * The first expansion set will be titled Alternate Universe. About twenty-five to thirty percent of these cards will be people and things which appeared in Next Generation, but were... not from this universe... i.e. from time travel, other dimensions, fantasies, illusions etc. These cards will be marked with a new special icon (similar to the way holographic re-creations are marked). This expansion set will introduce a new card called... a linking card. Let's see... how do you get alternate universe characters from one universe to another universe?... the answer... they link to the main game through a linking card, in this case via the Doorway to the Alternate Universe card (which functions like a permanent Event card). You will learn more about this concept in the future, but you can start to imagine the possibilities for gameplay. The rest of this expansion set will deepen the ST:CCG universe with more missions, events, dilemmas, interrupts etc. providing more variety, player interaction and balance to the existing card types. It will also provide some elements that counter-balance cards which, for one reason or another, players presently feel are too strong. * Q-CONTINUUM * Three to four months later you will see the second expansion set titled Q-Continuum. About forty percent of these cards will be Q related, with various Events, Interrupts and Dilemmas. Some interesting, new gameplay elements happen in this set too. We have a concept (code named: Farpoint) which will allow players to initiate a Q-game to the side of an existing game. This concept is now in development so we will see if it makes it into this set or if it will appear later in another form... * HOLODECK ADVENTURES * Three to four months after that, you will see a third expansion set titled Holodeck Adventures. This set will also contain some new gameplay elements and a new linking card... a Holodeck Door card. Imagine what you can do INSIDE a holodeck. The cards will contain new holographic re-creations, new ways to use these cards, and other exciting things. For now, we will leave the rest to your imagination. :-) There are many other ST:CCG cards currently in development too, but we have to keep some secrets. ;-) ** CARTA MUNDI: We have been working with Carta Mundi, our card manufacturer, and have identified over a dozen quality control improvements that are being implemented for our products. Some are already in place, most will be in place by the time you read this. Your feedback has made this possible. Don't hesitate to tell us when you have problems with our products. We listen and respond. ** TWO-PLAYER GAME: Decipher has signed a new strategic alliance agreement with Parker Brothers to distribute a Two-Player white- border ST:CCG game to the mass market. Decipher will market the same game in the specialty market. Parker Brothers will not be selling 60-card starters sets or 15- card expansions sets for Star Trek, nor will they be selling black-border cards. Since the ST:CCG product sold by Parker Brothers will be different, but compatible, with Decipher products, we expect to increase the number of players and bring new fans to the genre. The two-player game is designed to educate players so they "discover" what is happening with all retailers. This should make ST:CCG larger for everyone's benefit. Decipher will design all the cards and packaging for this product and maintain creative control (with Paramount, of course). The game is designed for first-time players and will contain two, preassorted 60-card decks... ready to play right out-of-the-box... one Federation deck and one Klingon deck. The game will retail for about $15-20 but no uncommon or rare cards will be in the box. As a result we have designed about two dozen new common cards including twelve new mission cards (all of these cards will appear in later expansion sets). But there is more... And this is really exciting. Each box will contain a premium card... designed to be cool, but not killer powerful... so if your friend gets one and you don't, they won't kill you in your next game... well not for this reason anyway. ;-) The premium card will change every 300,000 games or so (and the boxes will be marked accordingly so you can tell what premium card is inside). Once an edition is sold, the premium card inside will go out of print and another premium card will take its place. Decipher will later add these premium cards to black- border expansion sets for the benefit of collectors. The first premium card planned will be a Next Generation version of SPOCK! ** STAR WARS UPDATE: The Star Wars Customizable Card Game has now passed the first phase of development. The basic structure of the game is in place and the long process of playtesting, card selection, refinement, graphic design and approval has begun. The game is being developed by Decipher using the same core team that developed ST:CCG. Decipher will control this development and will design all the products sold. We will be developing a variety of products to protect and enlarge all segments of the marketplace. As fitting to the Star Wars property, the gameplay is significantly different from anything currently on the market. Decipher will be the exclusive manufacturer of black-border cards in both limited and unlimited versions... (which will be differentiated by a special icon appearing on the face of the cards). Parker Brothers will manufacturer and sell only white-border unlimited cards. For both Decipher and Parker Brothers unlimited versions, the retail price of each product will be approximately the same on a per card basis. ** NET REPS AND FAX RESPONSE SYSTEMS: We now have a system of "Net Reps" for ST:CCG on AOL, Genie, CompuServe, and the Internet. AOL and the upcoming decipher.com will continue to be Decipher's home base, but you can get information from our net reps as well: Decipher's fax response system is expected to be active by April. When the service begins for both retailers and customers, the phone number will be (804)N2D-NEWS or (804)623-6397. Remember... it's not active until April. ** ULTRA-RARE CARDS: Nothing has caused more questions or excitement than a few simple words in our rule booklet that mentioned ultra-rare cards. Everybody wants to know how and where to get them... have they missed out... can you get them internationally... what the cards will be... etc. The truth is, no ultra-rare cards have yet been released. The first such card will not appear until late in 1995. But, here is some information for you now: The design team that developed ST:CCG always saw ultra-rare cards as a way to create a few special cards that were "uniquely cool." We never expected to sell these cards for great sums of money (and we still don't, although I am sure, given what is happening with resale prices, the ultimate owner of an ultra-rare card would be able to do so.) It has always been Decipher's desire to create excitement and publicity for the game with ultra- rare cards while making them fair, fun and equally available to players and collectors. The key question for us has been how to do this in a way that would allow anyone in the world the chance to get an ultra-rare card without requiring an expenditure of many thousands of dollars. In fact, we hope that a 10 year-old in Des Moines with a small allowance, or someone in a foreign country with limited access, will have just as much of a chance to see and own an ultra-rare card as a wealthy collector. Since the number of these cards will be limited, obviously not everyone will be able to own one. While we know what the first few ultra-rare cards will be (and they are cool!), they will only be announced when our plans are finalized and even then, they will only be released one design at a time. ** RUMOR CENTRAL! The following rumors have been heard by players, retailers, Decipher employees etc. Here is what the rumor mill tossed up this month: RUMOR #1 -- The first quarter 1995 shipments of white-border cards will have a new copyright notice and other changes. INSIDE STORY ON RUMOR #1 -- This rumor is not true. Our first quarter shipments were committed and began manufacturing months ago. There have been a number of print runs of the *alpha* white-border cards. However, in the near future the print run of the 363 card universe of white-border cards will be converted to a *beta* version. Please don't ask us when... the ship date has not been announced... you will see it when it arrives. ;-) The beta version will have a 1995 copyright date and a few minor card corrections, minor being the operative word. The beta version will also have multiple printings. When the change is implemented, you will be able to spot the difference in stores by the 1995 copyright notice on the packages (but don't confuse that with the Warp Packs, see above, which have a 1995 copyright notice.) Also, at some point in the year we plan to update the rule booklet. RUMOR #2 -- Decipher is being sued. Take your pick... Decipher vs. Paramount, Decipher vs. Viacom, Decipher vs. Wizards, Decipher vs. Whoopi Goldberg and on and on... INSIDE STORY ON RUMOR #2 -- It makes for great drama, but none of these rumors are true. Decipher is not presently in any major legal disputes. ** UPCOMING NEWS In future news we will be announcing details on the following items: Tournament structure... how it will work... what you win. Cards everyone asks about... such as Guinan, Hail etc. Internet... WWW, ftp, and Listserv at decipher.com Strategy guide... release date to be announced. And more... ** E-MAIL THAT'S READ: You always have a direct line of communication to me. Just keep in mind that I cannot respond to everyone personally (or I would be doing nothing but responding to e-mail.) Also, I greatly appreciate short as opposed to * War and Peace * length e-mail. I assume that most people understand. I do however, promise to read every piece of e-mail I get. Feel free to "speak out" with information "you want Decipher to hear" by sending e- mail to me at DPresident@aol.com. Of course, for questions or information that require a response, Decipher has some of the best customer service in the business. There are many ways to reach us. Online, you can visit our internet site, ask questions of our net reps, or contact us directly. Please send service- oriented questions to: DCustServe@aol.com, send rules- oriented questions to: DAnswerMan@aol.com, send snail mail to Decipher Inc., Customer Service, 253 Granby Street, Norfolk, VA 25310-1813, fax us at (804)623- 3630 or phone us at (804)623-3600. ** THANK YOU! We have some of the greatest customers in the world! Thank you for supporting Decipher's products. We look forward to serving you now, and long into the future. Live long and prosper and may the force be with you! Warmest Regards, Warren L. Holland President Decipher Inc.